Hiring Your First Instructional Designer: What to Expect


Instructional design is a growing field that focuses on creating effective, engaging, and efficient learning experiences. Whether you're developing e-learning courses, creating training materials, or designing workshops, an instructional designer can be a game-changer for your organization. If you've never worked with an instructional designer before, you may be wondering what to expect. In this blog post, we'll explore the process, benefits, and challenges of contracting an instructional designer for the first time.

Defining the Project Scope: 
One of the first steps in working with an instructional designer is to define the scope of your project. This involves clearly outlining your objectives, target audience, content, and delivery method. A skilled instructional designer will help you clarify your goals and expectations, ensuring the project stays on track and meets your specific needs.

Collaborative Working Relationship: Instructional designers often work closely with subject matter experts (SMEs), project managers, and other stakeholders. Expect to engage in a collaborative process with the designer to develop the most effective learning experience. Regular communication, feedback, and iteration are key components of this process.

Customized Approach: Instructional designers tailor their approach to your unique project. They will consider factors such as the learning objectives, target audience, and instructional setting to create a customized learning experience. This may involve using different instructional strategies, multimedia elements, and interactivity to maximize learner engagement and retention.

Application of Learning Theories: Instructional designers draw on various learning theories and models, such as cognitive load theory, constructivism, and adult learning principles, to inform their design decisions. By applying these theories, they can create learning experiences that are more effective and engaging for your target audience.

Iterative Design Process: Instructional design typically follows an iterative process, which means the designer will create multiple drafts or versions of the learning materials before finalizing them. This approach allows for continuous improvement and the ability to incorporate feedback from stakeholders and end-users.

Evaluation and Revision: A key aspect of instructional design is evaluating the effectiveness of the learning materials. The instructional designer will likely recommend implementing assessments, surveys, or other methods to gather feedback on the learner's experience. This information will be used to identify areas for improvement and make necessary revisions to enhance the overall learning experience.

Budget and Timeline Considerations: When contracting an instructional designer, it's important to have a clear understanding of your budget and timeline. Designers can often work within various constraints, but it's crucial to communicate these upfront. Be prepared for potential adjustments to the project scope or the need for additional resources if necessary.


Hiring an instructional designer for the first time can be a rewarding experience that significantly improves the quality of your learning materials. By understanding the process, fostering collaboration, and setting realistic expectations, you'll be well on your way to developing engaging, effective learning experiences. Remember, finding the right instructional designer who aligns with your organization's values and needs is essential to achieving success in your learning initiatives.

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